Confidential Strategic Intelligence
Stop Trying to "Pinpoint" Your Volume Decline. I Just Did the Math for You.
For the last 18 months, CPG boardrooms have been obsessed with a single question: "Where did our volume go?"
Teams have blamed "post-inflationary fatigue," "private label switching," and "inventory rebalancing." But the answer has been hiding in plain sight.
Your food brands were built on stimulating cravings. But now that 12% of US adults don't crave anymore, that economy is dying. The volume decline isn't a mystery. It’s a Migration.
The Migration: The New $111 Billion Satiety Economy
The volume didn't vanish into thin air; it moved into a "Recovery Infrastructure." Households are re-allocating their $300/month snack budgets into optimization.
Primary Nutrition: Bio-available Protein, Muscle-Sparing Macros, and Precision Hydration.
Gastro-Wellness: Fiber, GI Regulation, and Biological Satiety Protocols.
Systemic Restoration: Hair Regrowth, Skin Elasticity, and Nutrient Density.
Total Migrated Capital: $111 Billion
The 7-Day Triage
You don't need another 12-week study. You need to map the Growth Gap.
We use Speed Intelligence—aggregating 3,000+ unfiltered human confessions—to show you exactly where your volume went. No bots. Real humans re-coding your category in real-time.
KAY ALLISON
Predicting major consumer shifts for 20 years. From creating the first buy-on-board snack boxes to introducing vibrators into drugstores, I help brands capture the revenue others leave behind.
How Exposed Is Your Portfolio?
Take the 2-minute Satiety Economy Readiness Assessment and find out.
Take the Assessment